TBWA - Ecoembes | Dreamfolio 2025

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TBWA - Ecoembes

Location

Madrid

Industry

Waste Management & Recycling

Role

Art Director

Expertise

Brainstorming, Branding, Art Direction, Conceptualisation, Advertising Campaign Development, 3D Design, Video

Celebrate World Environment Day in an Ecoembes fashion.

Insight: People like to be recognized when they do something good.

Concept: Nature will thank you.

Print - Front page teaser

A teaser message at the newspaper front page with a QR code that would direct readers to an Instagram Post to discover what it’s growing…
Caption: "Today you'll see something grow"

Angel Tejeda, #ADreamer, TBWA, Ecoembes, Nebrija University, Environment Day

Social Media - Instagram post

Through a collaboration between Instagram and Ecoembes, the "like" button would be switched to a water drop for this specific post. "The Post" (a tree), will be growing up in real time, as users water it.

Preroll Video

3D animation to attract YouTube viewers' attention and invite them to follow and support this cause on Instagram

Digital OOH

The growing of the digital tree will be also live-streamed at a recurring plaza of the city.

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