TBWA - Ecoembes 2 | Dreamfolio 2025

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TBWA - Ecoembes 2

Location

Madrid

Industry

Waste Management & Recycling

Role

Art Director

Expertise

Brainstorming, Conceptualisation, Branding, Art Direction, Campaign Development

Celebrate World Environment Day in an Ecoembes fashion.

Insight: People like to be recognised when they do something good.

Concept: Congratulations for recycling.

Through onomatopoeia, we gave voice to the nature, who wanted to congratulate and thank the people who take care of it.
Caption: "In our language you say [onomatopoeia] in yours, congratulations for recycling"

Angel Tejeda, #ADreamer, TBWA, Ecoembes, Nebrija University, Environment day

OOH - Dumpsters

Using the (co-owned) dumpsters as a medium: people would be able to use their phones to see through Augmented Reality some endangered species that they are helping by recycling.

BTL - Guerrilla Marketing

In a recurring city plaza, some dumpsters would be placed and at specific hours of the day, there would be flash mobs in which a group of people would dance and congratulate the lucky recyclers with "1 million thanks" checks.

Display / Preroll

Translating the nature's message to human language

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