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Novartis - Ilumina
Location
Madrid
Industry
Health / Pharma
Role
Art Director
Expertise
Brainstorming, Branding, Art Direction, Conceptualisation, Campaign Development, Editorial Design
How could we communicate through an anual event our willingness to be the guide for a rare illness?
Insight: In a dark environment only the light could help you see the road.
Concept: The light on the road.
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