Creative portfolio that showcases my artworks, advertising campaigns and ideas. Including fields: Art Direction, Graphic Design, Integrated Advertising Campaigns, Branding, Brand Strategy, Logo creation.
Key4Success - D&AD New Blood Awards 2021
Client: Key 4 Life
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Brief: Harness the power of typography to make a difference in knife crime. Typography led campaign - free format.
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Background: More than 60,000 children were arrested in 2019 for over 14,000 knife crime offences in the UK. Of everyone arrested for these crimes, they were overwhelmingly young men with almost half aged between 10 and 19.
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Insight: Teens don't realize the consequences of carrying a knife until it's too late
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Concept: A knife it's not a toy but it could turn into a boomerang
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Role: Everything
Teaser: To spark attention footprints will be placed in different venues directing people to the billboards.
Street Marketing: Changing booths (with full body mirrors) and a Medical Assistant at some beaches around the country will be inviting bathers to get a free sunscreen lotion and reminding them to check their bodies at least once a month with educational brochures.
Library & Follow up: (underyourfeet.co.uk) a library of photos of many people with melanoma at different stages so people can know more about it and can act on time. People could also sign up to get monthly newsletters / reminders to check their bodies.
Under your feet - D&AD New Blood Awards 2021
Client: 21Grams
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Brief: Develop an idea that raises awareness of the Skin Cancer among people of color and help drive diagnosis to allow people to receive the treatment they need.
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Background: Search online for "skin cancer" and you'll be greeted with a wash of moles on white skin. The survival rate of skin cancer is around 91% for White people, for Black people that percentage goes down to 65%.
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Insight: In Black people, skin cancer can appear in hard-to-see areas
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Concept: Cancer might be under your feet - literally
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Role: Everything
Välkommen by IKEA - Future Lions Awards 2019
How could I decorate my new flat professionally without hiring an expert?
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Some new homeowners face the situation of not having idea on how to decorate their new home. This innovative proposal for Future Lions Awards 2019 pretends that IKEA may be of help for them.
Harm and effectiveness of many things are usually calculated by its size.
Inches that could make a difference.
Not everybody is afraid of bombs that could blow at any minute.
